Despite the importance of the raw market segment, for a long time we felt that everything we tasted from a whole bunch of leading raw chocolate brands tasted and felt like, well, burnt mud. AJ Wentworth, a holistic health counselor, felt the same way, and so he set out to create a raw chocolate that would live up to our high standards. He produces in tiny batches using raw local honey in place of sugar, and we feel his bars are the best raw chocolate in the industry.