Genevieve Brazelton started The Bitter Housewife with a simple mission: to make cocktails approachable. She wanted to create a brand “for me and my friends – whiskey drinking, fun loving, go-getting women.”

With their classic, almost Americana look, these bitters have no problem getting themselves into the shopping cart, but it’s the potent extractions and straightforward flavors that keep customers coming back for more.

“Bitters have never won a sofi before, so to also win the Product of the Year award is unbelievable.” —Specialty Food Magazine, Fall 2018